diff --git a/lib/roles/device/plugins/reboot.js b/lib/roles/device/plugins/reboot.js
index c0253f2f..4d915dcf 100644
--- a/lib/roles/device/plugins/reboot.js
+++ b/lib/roles/device/plugins/reboot.js
@@ -14,7 +14,7 @@ module.exports = syrup.serial()
     router.on(wire.RebootMessage, function(channel, message) {
       var reply = wireutil.reply(options.serial)
 
-      log.info('Rebooting')
+      log.important('Rebooting')
 
       adb.reboot(options.serial)
         .timeout(30000)