diff --git a/lib/units/device/plugins/touch.js b/lib/units/device/plugins/touch.js
index cea3db7e..ebbc4717 100644
--- a/lib/units/device/plugins/touch.js
+++ b/lib/units/device/plugins/touch.js
@@ -83,7 +83,9 @@ module.exports = syrup.serial()
           })
       }
       log.info('Connecting to touch service')
-      return tryConnect(5, 100)
+      // SH-03G can be very slow to start sometimes. Make sure we try long
+      // enough.
+      return tryConnect(7, 100)
     }
 
     return startService()