diff --git a/lib/roles/app.js b/lib/roles/app.js
index a55e8aef..77370f8f 100644
--- a/lib/roles/app.js
+++ b/lib/roles/app.js
@@ -622,6 +622,16 @@ module.exports = function(options) {
             )
           ])
         })
+        .on('store.open', function(channel, responseChannel) {
+          joinChannel(responseChannel)
+          push.send([
+            channel
+          , wireutil.transaction(
+              responseChannel
+            , new wire.StoreOpenMessage()
+            )
+          ])
+        })
     })
     .finally(function() {
       // Clean up all listeners and subscriptions
diff --git a/lib/roles/device.js b/lib/roles/device.js
index c28a59a7..4f726d97 100644
--- a/lib/roles/device.js
+++ b/lib/roles/device.js
@@ -22,6 +22,7 @@ module.exports = function(options) {
         .dependency(require('./device/plugins/http'))
         .dependency(require('./device/plugins/service'))
         .dependency(require('./device/plugins/browser'))
+        .dependency(require('./device/plugins/store'))
         .dependency(require('./device/plugins/clipboard'))
         .dependency(require('./device/plugins/logcat'))
         .dependency(require('./device/plugins/shell'))
diff --git a/lib/roles/device/plugins/store.js b/lib/roles/device/plugins/store.js
new file mode 100644
index 00000000..9db23fdd
--- /dev/null
+++ b/lib/roles/device/plugins/store.js
@@ -0,0 +1,40 @@
+var syrup = require('syrup')
+
+var logger = require('../../../util/logger')
+var wire = require('../../../wire')
+var wireutil = require('../../../wire/util')
+
+module.exports = syrup.serial()
+  .dependency(require('../support/router'))
+  .dependency(require('../support/push'))
+  .dependency(require('../support/adb'))
+  .define(function(options, router, push, adb) {
+    var log = logger.createLogger('device:plugins:store')
+
+    router.on(wire.StoreOpenMessage, function(channel, message) {
+      log.info('Opening Play Store')
+
+      var reply = wireutil.reply(options.serial)
+      adb.startActivity(options.serial, {
+          action: 'android.intent.action.MAIN'
+        , component: 'com.android.vending/.AssetBrowserActivity'
+          // FLAG_ACTIVITY_RESET_TASK_IF_NEEDED
+          // FLAG_ACTIVITY_BROUGHT_TO_FRONT
+          // FLAG_ACTIVITY_NEW_TASK
+        , flags: 0x10600000
+        })
+        .then(function() {
+          push.send([
+            channel
+          , reply.okay()
+          ])
+        })
+        .catch(function(err) {
+          log.error('Play Store could not be opened', err.stack)
+          push.send([
+            channel
+          , reply.fail()
+          ])
+        })
+    })
+  })
diff --git a/lib/wire/wire.proto b/lib/wire/wire.proto
index 6abad464..3aca6e73 100644
--- a/lib/wire/wire.proto
+++ b/lib/wire/wire.proto
@@ -49,6 +49,7 @@ enum MessageType {
   ConnectivityEvent          = 46;
   PhoneStateEvent            = 47;
   RotationEvent              = 48;
+  StoreOpenMessage           = 49;
 }
 
 message Envelope {
@@ -395,6 +396,9 @@ message BrowserClearMessage {
   optional string browser = 1;
 }
 
+message StoreOpenMessage {
+}
+
 // Events, these must be kept in sync with STFService/wire.proto
 
 message AirplaneModeEvent {
diff --git a/res/app/components/stf/control/control-service.js b/res/app/components/stf/control/control-service.js
index 2c87c599..c9bbdd9d 100644
--- a/res/app/components/stf/control/control-service.js
+++ b/res/app/components/stf/control/control-service.js
@@ -211,6 +211,12 @@ module.exports = function ControlServiceFactory(
         browser: browser.id
       })
     }
+
+    this.openStore = function() {
+      return sendTwoWay('store.open')
+    }
+
+    window.cc = this
   }
 
   controlService.create = function(target, channel) {